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1. Google Search Visibility
We review how your website is positioned for important service searches.
That may include terms related to:
- Sewer repair
- Drain cleaning
- Sewer replacement
- Hydro jetting
- Camera inspections
- Pipe lining
- Pipe bursting
- Trenchless repair
- Drainage
- Septic services
We look for gaps between the services you offer and the services Google appears to associate with your website.
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2. Google Maps Visibility
Local rankings can vary dramatically across a market.
Your business may rank well close to your location and poorly several miles away.
We review your Google Maps visibility to identify:
- Strong areas
- Weak areas
- Competitor dominance
- Geographic gaps
- Opportunities for improvement
This is especially important for service-area businesses.
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3. Google Business Profile
We review key elements of your Google Business Profile, including:
- Primary category
- Secondary categories
- Services
- Business description
- Phone number
- Website
- Service areas
- Hours
- Reviews
- Photos
- Posts
- Profile completeness
We also look for obvious inconsistencies that may weaken the overall local presence.
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4. Your Website Structure
Your website should clearly support the services you want to rank for.
We review whether important services have dedicated pages.
Examples may include:
- Sewer repair
- Drain cleaning
- Hydro jetting
- Sewer camera inspection
- Pipe lining
- Pipe bursting
- Trenchless sewer repair
If major services are buried on one generic page, that may limit visibility and conversion.
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5. Service-Area Coverage
We review whether your website properly supports the areas where you want to generate work.
That may include:
- Main market
- Nearby cities
- Counties
- Multiple locations
- Regional service areas
We look for opportunities to improve local relevance without relying on thin or repetitive city pages.
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6. Technical SEO
Technical problems can prevent otherwise strong content from performing.
We may review areas such as:
- Crawlability
- Indexation
- XML sitemap
- Robots.txt
- Broken links
- Redirects
- HTTPS
- Mobile usability
- Page speed
- Core Web Vitals
- Canonicalization
The goal is to identify major technical issues that may be holding the site back.
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7. On-Page SEO
We review whether important pages clearly communicate their topic.
This may include:
- SEO titles
- Meta descriptions
- H1s
- Heading structure
- Internal linking
- Service relevance
- Geographic relevance
- Image alt text
- Calls to action
Good on-page SEO should improve clarity, not create keyword stuffing.
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8. Content Gaps
We compare your existing content against the services and questions customers are searching for.
Potential gaps may include:
- Missing service pages
- Missing comparison content
- Missing location pages
- Missing FAQs
- Missing cost-related content
- Weak project examples
- No case studies
We identify where additional content may support real business goals.
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9. Reviews & Reputation
We review your visible reputation across key platforms.
That may include:
- Google rating
- Number of reviews
- Review frequency
- Review responses
- Review quality
- Competitor review strength
A company can rank well and still lose leads if competitors have a stronger reputation.
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10. Competitor Visibility
We look at the businesses appearing around you.
This can help answer questions such as:
- Who dominates Google Maps?
- Which competitors rank organically?
- Which companies have stronger service pages?
- Who has more reviews?
- Who appears to have stronger authority?
The goal is not to copy competitors. It is to understand what the market looks like.
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11. Backlink & Authority Signals
We look at the overall authority of your website and whether competitors appear to have stronger external signals.
Potential opportunities may include:
- Industry links
- Local links
- Trade organizations
- Supplier relationships
- Sponsorships
- Editorial mentions
Backlinks are only one part of SEO, but they can matter significantly in competitive markets.
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12. Website Conversion
Traffic is only valuable if visitors contact you.
We review whether the website makes it easy to convert.
That may include:
- Phone number visibility
- Click-to-call
- Forms
- CTAs
- Reviews
- Trust signals
- Mobile usability
- Service clarity
A company may not need more traffic if its existing traffic is being wasted.
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13. Lead Tracking
We look for obvious gaps in how leads are measured.
That may include:
- Google Analytics
- Search Console
- Google Tag Manager
- Form tracking
- Call tracking
- Google Ads conversions
- Google Business Profile tracking
Without tracking, it becomes difficult to understand which channels actually generate opportunities.
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14. Lead Follow-Up
Generating a lead is only the beginning.
We also consider whether your business has systems for:
- New lead notifications
- CRM
- Follow-up
- Appointment reminders
- Estimate follow-up
- Review requests
Where appropriate, we may identify opportunities to improve this process using GoHighLevel.
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15. AI Search Readiness
Customers are increasingly researching companies and services using AI-driven search.
We review whether your website provides clear signals around:
- Company identity
- Services
- Locations
- Founder or team
- FAQs
- Case studies
- Reviews
- Structured data
- Authority
This does not guarantee visibility in any AI platform, but it can strengthen how clearly the business is understood online.