About No Dig Trenchless Marketing
No Dig Trenchless Marketing is a specialized digital marketing agency serving:
- Sewer repair companies
- Drain cleaning companies
- Trenchless contractors
- Pipe lining businesses
- Hydro jetting companies
- Drainage contractors
- Plumbing and drain companies
- Septic companies
Our services include:
- SEO
- Google Business Profile management
- Google Ads
- Website design and development
- Reputation management
- AI search optimization
- Lead generation
- LeadWise and CRM automation
Our sales approach is consultative.
We do not want prospects pushed into services they do not need.
About the Role
The Business Development & Sales Representative will help manage the path from new opportunity to qualified client.
You may be responsible for:
- Responding to inbound leads
- Qualifying prospects
- Running discovery calls
- Understanding business challenges
- Presenting relevant services
- Managing the sales pipeline
- Following up with proposals
- Maintaining CRM records
- Coordinating with strategy and delivery teams
- Helping prospects make informed decisions
This role requires strong communication, organization, and business judgment.
What You'll Be Responsible For
Lead Qualification
Evaluate whether a prospect is a strong fit for No Dig.
That may include understanding:
- Industry
- Services
- Service area
- Current marketing
- Website
- Google Business Profile
- Google Ads
- Lead volume
- Growth goals
- Budget
- Operational capacity
Not every lead should become a client.
A strong salesperson knows when the fit is wrong.
Discovery Calls
Lead structured conversations to understand the business before recommending anything.
You may ask about:
- Priority services
- Most profitable work
- Current lead sources
- Existing agency relationships
- Marketing frustrations
- Local competition
- Expansion plans
- Sales process
- Lead response
- Growth targets
A discovery call should feel like a business conversation, not a scripted pitch.
Understand the Real Problem
A prospect may say:
We need SEO.
But the actual issue may be:
- Weak Google Maps visibility
- Poor website conversion
- Low review volume
- Bad lead follow-up
- Wasted Google Ads spend
- Missing service pages
Your role is to understand the underlying problem before presenting a solution.
Present the Right Services
You should be able to clearly explain services such as:
- SEO
- Local SEO
- Google Business Profile management
- Google Ads
- Website design and development
- Reputation management
- Lead generation
- LeadWise automation
You do not need to execute these services yourself.
You do need to understand what they do, when they are appropriate, and how they fit together.
Present Pricing & Packages
Help qualified prospects understand:
- Starter
- Growth
- Authority
and any relevant standalone or custom services.
You should be able to explain why one level may be more appropriate than another based on:
- Competition
- Current visibility
- Number of services
- Number of locations
- Growth goals
- Website condition
Do not automatically push the most expensive option.
Proposal Follow-Up
Follow up professionally after:
- Discovery calls
- Strategy conversations
- Proposal delivery
- Pricing discussions
Good follow-up should be persistent without becoming aggressive.
Pipeline Management
Keep sales opportunities organized inside the CRM.
Depending on the process, stages may include:
New Lead
↓
Qualified
↓
Discovery Scheduled
↓
Discovery Completed
↓
Proposal Sent
↓
Follow-Up
↓
Won / Lost
Every opportunity should have a clear next action.
CRM Hygiene
Maintain accurate records around:
- Contact details
- Company
- Services
- Pain points
- Budget
- Timeline
- Sales notes
- Follow-up date
- Opportunity stage
- Won/lost reason
Poor CRM data makes the entire sales process weaker.
Coordinate With Strategy
Some opportunities may require input from:
- SEO
- Paid search
- Web
- Local SEO
- Marketing operations
- Leadership
You should know when to bring in a specialist rather than bluffing your way through a technical question.
What We're Looking For
You should be:
- Confident on sales calls
- Consultative
- Organized
- Clear in communication
- Comfortable with follow-up
- Good at listening
- Able to identify business problems
- Comfortable discussing pricing
- Comfortable handling objections
- Able to work independently
We want someone who can sell without sounding like a stereotypical agency salesperson.
We Do Not Sell With Unrealistic Promises
This is important.
We do not want salespeople who close deals by promising:
- #1 Google rankings
- Guaranteed lead volume
- Guaranteed revenue
- Guaranteed Google Maps placement
- Guaranteed GBP reinstatement
- Guaranteed AI recommendations
Those promises create bad client relationships before the work even starts.
Our sales process should set realistic expectations.
What We Sell Instead
We sell based on:
- Current situation
- Competitive environment
- Business goals
- Real marketing gaps
- Appropriate strategy
- Clear scope
- Realistic expectations
A strong sales conversation should make the prospect feel more informed, not pressured.
Marketing Knowledge We Expect
You should understand the basics of:
- SEO
- Local SEO
- Google Business Profile
- Google Ads
- Website conversion
- Reputation management
- Lead generation
- CRM
- Marketing automation
You do not need to be a specialist in every discipline.
You should know enough to explain how they relate to business growth.
Experience We Value
Strong candidates may have experience with:
- Digital marketing agency sales
- Business development
- B2B sales
- Home services
- U.S. clients
- SEO sales
- Google Ads sales
- Website sales
- SaaS
- CRM-based sales processes
Experience selling into local service industries is especially valuable.
Tools & Platforms You'll Work With
Depending on the process, you may use:
- LeadWise
- GoHighLevel
- CRM pipelines
- Video meeting software
- Proposal tools
- Call tracking
- Google Search
- Google Business Profile
- Website audit tools
- Reporting dashboards
- AI tools
You do not need technical mastery of every platform.
What Success Looks Like
Success may include:
- More qualified opportunities
- Better discovery calls
- Higher proposal-to-close rate
- Cleaner CRM data
- Stronger follow-up
- Better client fit
- Fewer mismatched expectations
- More predictable sales pipeline
- Smooth handoffs to delivery
We care about the quality of clients closed, not just the number of contracts signed.
How We Think About Sales
Listen Before You Pitch
Understand the business before recommending services.
Qualify Honestly
If the company is not a good fit, say so.
Do Not Oversell
A client who buys the wrong solution is not a win.
Explain the Why
Prospects should understand why a recommendation is being made.
Focus on Business Outcomes
The conversation should ultimately connect marketing to:
- Visibility
- Leads
- Lead quality
- Booked work
- Growth
Common Prospect Questions
You should be comfortable discussing questions such as:
- How long does SEO take?
- Why do I need both SEO and Google Ads?
- Why am I not ranking in Google Maps?
- Do I need a new website?
- How much should I spend on marketing?
- Why do reviews matter?
- Can you guarantee leads?
You should know when to answer directly and when to bring in a specialist.
Handling Objections
Common objections may include:
"SEO takes too long."
Explain the difference between short-term and long-term acquisition strategies.
"Another company is cheaper."
Bring the conversation back to:
- Scope
- Quality
- Strategy
- Tracking
- Outcomes
"Can you guarantee results?"
Set realistic expectations.
"We tried SEO before and it didn't work."
Understand what was actually done before making assumptions.
Sales Handoff
Once a client signs, your job is not finished until the handoff is clear.
Make sure the delivery team understands:
- Business goals
- Services purchased
- Priority services
- Target locations
- Promises made
- Important context
- Deadlines
Nothing important should live only in the salesperson's memory.
Nice to Have
Helpful experience includes:
- Client success
- Account management
- SEO
- Local SEO
- Google Ads
- CRM automation
- Home services
- Sales operations
- Proposal writing
- Marketing strategy
Communication Matters
You should be comfortable:
- Speaking with business owners
- Leading video calls
- Writing follow-up emails
- Discussing pricing
- Handling objections
- Asking direct questions
- Summarizing next steps
Most prospects are U.S.-based, so strong spoken and written English is important.
Remote Work
This is a remote position.
Because prospects and clients are primarily based in the United States, significant overlap with U.S. business hours is expected.
Specific scheduling requirements will be discussed during the hiring process.
What We Offer
Depending on the final employment arrangement, this role may include:
- Remote work
- Direct access to U.S. business owners
- Specialized industry focus
- Collaboration with strategy and delivery teams
- Exposure to SEO, PPC, web, and automation
- Opportunity to influence business growth
- Performance-driven sales environment
Compensation structure and employment terms will be discussed with qualified candidates.
Hiring Process
Application
Complete the LeadWise application form below.
Application Review
We review your sales background and relevant experience.
Screening
Selected candidates may have an introductory conversation.
Interview
We may discuss:
- Discovery
- Qualification
- Objection handling
- Marketing knowledge
- CRM management
- Closing
- Client fit
Skills Assessment
Selected candidates may receive a sales scenario.
For example:
A sewer repair company owner says they are spending money on marketing but getting very few calls. How would you run the discovery conversation?
We want to understand:
- What questions you ask
- Whether you listen
- How you identify the problem
- Whether you avoid jumping immediately into a sales pitch
Final Decision
We review the full application and interview process before making a final decision.