About No Dig Trenchless Marketing
No Dig Trenchless Marketing is a specialized digital marketing agency working with:
- Sewer repair companies
- Drain cleaning companies
- Trenchless contractors
- Pipe lining businesses
- Hydro jetting companies
- Drainage contractors
- Plumbing and drain companies
- Septic companies
Our services include:
- SEO
- Google Business Profile management
- Google Ads
- Website design and development
- Reputation management
- AI search optimization
- Lead generation
- LeadWise and CRM automation
Our clients are business owners who care about visibility, leads, booked jobs, and growth.
The Client Success Manager helps connect the work our team performs with the outcomes the client cares about.
About the Role
The Client Success Manager will be responsible for managing client relationships from onboarding through ongoing campaign delivery.
You may be responsible for:
- Kickoff calls
- Client onboarding
- Monthly strategy calls
- Performance reporting
- Project coordination
- Follow-up
- Approval management
- Expectation setting
- Internal communication
- Client retention
- Identifying risks and opportunities
This is not simply a customer-service position.
You need to understand enough about digital marketing to have useful conversations with clients and enough about project management to keep work moving.
What You'll Be Responsible For
Client Onboarding
Help new clients move smoothly from signed agreement to active campaign.
This may include:
- Scheduling kickoff calls
- Collecting business information
- Confirming goals
- Gathering access
- Identifying priority services
- Confirming target locations
- Understanding current marketing
- Organizing next steps
A strong onboarding process reduces confusion later.
Kickoff Calls
Lead or support kickoff calls designed to understand:
- The business
- Services
- Target market
- Ideal customers
- Current challenges
- Growth goals
- Operational capacity
- Previous marketing experience
The purpose is not simply to complete a questionnaire.
You should come away with a practical understanding of what success looks like for the client.
Strategy Communication
Our specialists may build the strategy, but the Client Success Manager needs to communicate it clearly.
You should be able to explain:
- What we are doing
- Why we are doing it
- What the client should expect
- What information we need from them
- What happens next
Clients should not need to understand technical SEO terminology to understand the strategy.
Monthly Strategy Calls
Prepare for and manage recurring client meetings.
Calls may cover:
- SEO performance
- Google Maps visibility
- Google Ads
- Website changes
- Leads
- Reviews
- Completed work
- Current priorities
- Client questions
- Next steps
The goal is to make meetings useful rather than simply read numbers from a report.
Performance Reporting
Help clients understand metrics such as:
- Organic visibility
- Rankings
- Google Maps visibility
- Traffic
- Calls
- Forms
- Cost per lead
- Google Ads performance
- Review growth
- Lead quality
Good reporting should answer:
What happened?
Why does it matter?
What are we doing next?
Keep Reporting in Context
You should be able to explain why:
- Rankings can fluctuate
- SEO takes time
- One weak month does not necessarily indicate campaign failure
- Traffic without leads may signal a conversion problem
- Lead quality matters more than raw lead count
- Google Maps rankings differ by searcher location
Context is one of the most valuable things a Client Success Manager can provide.
Project Coordination
Work across departments to make sure client work moves forward.
You may coordinate with:
- SEO specialists
- Local SEO specialists
- Paid search specialists
- Writers
- Designers and developers
- Marketing operations
- Leadership
You should know:
- What is due
- Who owns it
- What is blocked
- What requires client input
- What needs escalation
Client Approvals
Help obtain timely approval for:
- Website content
- Landing pages
- Designs
- Campaign changes
- Business information
- Photos
- Messaging
If approvals are delayed, you should follow up proactively rather than allow projects to stall silently.
Identify Blockers
Common blockers may include:
- Missing website access
- Google Business Profile access
- DNS access
- Missing photos
- Client approvals
- Business information
- Tracking access
- Payment issues
- Third-party verification
Your role is to identify these early and help move them toward resolution.
Manage Expectations
Digital marketing involves uncertainty.
You should be comfortable explaining that we do not guarantee:
- #1 rankings
- Exact lead counts
- Exact timelines
- Google Business Profile reinstatement
- Specific Google Ads results
- AI-platform recommendations
We set realistic expectations and focus on measurable improvement.
Client Questions
Clients may ask questions such as:
- Why am I not ranking yet?
- Why did calls drop this month?
- Should we increase Google Ads budget?
- Why do I rank in one part of the city but not another?
- Why do we need more reviews?
- Do we need another service page?
You do not need to personally execute every marketing task.
But you should understand enough to either answer clearly or get the right specialist involved.
Client Retention
Strong retention comes from:
- Good work
- Clear communication
- Accurate expectations
- Proactive updates
- Responsiveness
- Visible progress
Your role is not to pressure clients into staying.
It is to make sure they understand the value of the work and feel that their account is actively managed.
Identify Expansion Opportunities
As campaigns evolve, you may identify legitimate opportunities involving:
- Additional SEO
- New service areas
- Google Ads
- Website improvements
- Review management
- LeadWise automation
- New locations
Recommendations should be based on real business needs.
We do not push services simply to increase account value.
What We're Looking For
You should be:
- Highly organized
- Proactive
- Comfortable speaking with clients
- Strong in written communication
- Comfortable managing multiple accounts
- Able to prioritize
- Calm under pressure
- Comfortable asking questions
- Good at following up
You should also understand the fundamentals of digital marketing.
Marketing Knowledge We Expect
You do not need to be the person executing every campaign.
But you should understand concepts such as:
- SEO
- Local SEO
- Google Business Profile
- Google Maps rankings
- Google Ads
- Website conversion
- Reviews
- Lead tracking
- CRM
- Cost per lead
This allows you to communicate confidently between clients and specialists.
Experience We Value
Strong candidates may have experience in:
- Digital marketing agencies
- Account management
- Client success
- Project management
- Local SEO
- Paid search
- U.S. client communication
- Home services
- SaaS or recurring-service environments
Experience managing local service-business clients is especially valuable.
Excellent English Is Important
Most clients are based in the United States.
You should be comfortable:
- Speaking English on video calls
- Writing professional emails
- Explaining complex topics simply
- Handling difficult conversations
- Presenting reports
Clear communication is a core requirement for this role.
Tools & Platforms You'll Work With
Depending on the client, you may use:
- LeadWise
- GoHighLevel
- Google Analytics 4
- Google Search Console
- Google Business Profile
- Google Ads
- Local SEO reporting platforms
- Call tracking
- Project management tools
- Video meeting software
- Email and team communication tools
- Reporting dashboards
- AI tools
You do not need to be an expert in every platform before applying.
What Success Looks Like
Success in this role may include:
- Smooth onboarding
- Fewer missed deadlines
- Faster client approvals
- Clear monthly calls
- Better client understanding of results
- Stronger internal coordination
- Fewer unresolved blockers
- Higher client satisfaction
- Better retention
- More proactive communication
A successful Client Success Manager makes both the client and the internal delivery team more effective.
How We Think About Client Success
Do Not Overpromise
We would rather set a realistic expectation than make an unrealistic promise to make a client happy temporarily.
Communicate Before There Is a Problem
Do not wait for the client to ask:
What's going on?
If something is delayed or blocked, communicate it.
Good News Matters Too
Client communication should not be a list of problems.
Highlight:
- Ranking improvements
- Lead growth
- Maps visibility
- Completed work
- Review growth
- Strong campaign performance
Clients should understand what is working.
Be Honest About Problems
If performance is weak, do not hide it behind vanity metrics.
Explain:
- What happened
- What we think is causing it
- What we are changing
Understand the Client's Business
A client may care much more about sewer replacements than drain-cleaning volume.
That context should influence how performance is discussed.
Be the Connector
You do not need to know every answer immediately.
You do need to know who can provide the answer and make sure the issue gets resolved.
Nice to Have
Helpful experience includes:
- SEO reporting
- Google Ads reporting
- Local SEO
- Google Business Profile
- CRM systems
- GoHighLevel
- LeadWise
- Call tracking
- Conversion tracking
- Website projects
- Sales or customer success
A Typical Client Journey
New Client
Signed agreement.
↓
Onboarding
Collect information and access.
↓
Kickoff
Understand goals and priorities.
↓
Strategy
Team develops and launches campaign.
↓
Ongoing Communication
Updates, reporting, approvals, and questions.
↓
Monthly Strategy Call
Review results and priorities.
↓
Continuous Improvement
Adjust strategy based on performance and business needs.
The Client Success Manager helps keep this entire process organized.
Remote Work
This is a remote position.
Because our clients are primarily based in the United States, meaningful overlap with U.S. business hours is expected for this role.
You should be available for scheduled client meetings during the relevant U.S. working day.
Specific scheduling requirements will be discussed during the hiring process.
What We Offer
Depending on the final employment arrangement, this role may include:
- Remote work
- Direct interaction with U.S. businesses
- Exposure to SEO, PPC, web, and automation strategy
- Specialized home-service marketing experience
- Opportunity to influence client strategy
- Collaboration with multiple marketing disciplines
- A role with meaningful ownership
Compensation and employment terms will be discussed with qualified candidates.
Hiring Process
Application
Complete the LeadWise application form below.
Application Review
We review your client-management and digital-marketing experience.
Screening
Selected candidates may have an introductory conversation.
Interview
We may discuss:
- Client communication
- Marketing knowledge
- Organization
- Difficult client scenarios
- Reporting
- Project management
- Expectation setting
Skills Assessment
Selected candidates may receive a practical client-success scenario.
For example:
A client has been doing SEO for two months and says they have not received enough calls. How would you respond?
We care about:
- How you communicate
- Whether you set realistic expectations
- Whether you ask for the right information
- How you move the situation forward
Final Decision
We review the full process before making a final decision.