About No Dig Trenchless Marketing
No Dig Trenchless Marketing is a specialized digital marketing agency serving:
- Sewer repair companies
- Drain cleaning companies
- Trenchless contractors
- Pipe lining businesses
- Hydro jetting companies
- Drainage contractors
- Plumbing and drain companies
- Septic companies
Our services include:
- SEO
- Google Business Profile management
- Google Ads
- Website design and development
- Reputation management
- AI search optimization
- Lead generation
- LeadWise and CRM automation
Content plays an important role across nearly all of these services.
About the Role
The SEO Content Writer will create and improve content across client websites and marketing campaigns.
You may write:
- Service pages
- Location pages
- Blog articles
- Resource guides
- FAQs
- Case studies
- Google Business Profile content
- Landing pages
- Website copy
- Supporting SEO content
This role is not about publishing large volumes of generic copy.
We want content that is useful, relevant, accurate, and aligned with real customer intent.
What You'll Be Responsible For
Service Page Content
Write content for services such as:
- Sewer repair
- Drain cleaning
- Hydro jetting
- Sewer replacement
- Pipe lining
- Pipe bursting
- Camera inspections
- Trenchless repair
- Drainage
- Septic services
A service page should clearly explain:
- What the service is
- When it is needed
- Problems it solves
- What customers should expect
- Relevant FAQs
- Why the company is a strong choice
- What the customer should do next
Location Page Content
Create useful local pages for businesses serving multiple cities or areas.
Location pages should include real local context where available and avoid becoming duplicate templates with city names swapped.
You may incorporate:
- Services available
- Local project examples
- Local reviews
- Service areas
- FAQs
- Nearby markets
- Calls to action
Blog & Resource Content
Write content around real customer questions and commercial research topics.
Examples may include:
- How much does sewer repair cost?
- Hydro jetting vs snaking
- Pipe lining vs pipe bursting
- Signs of a damaged sewer line
- How does a sewer camera inspection work?
- How often should a septic tank be pumped?
The goal is to support both SEO and the customer's decision-making process.
Comparison Content
Write clear, balanced comparisons between services or solutions.
Examples:
- Pipe lining vs pipe bursting
- Trenchless repair vs excavation
- Hydro jetting vs snaking
- Sewer repair vs replacement
Comparison content should explain when each option may be appropriate rather than forcing one answer for every situation.
Case Studies
Turn real project information into compelling case studies.
A strong case study may include:
- Customer problem
- Inspection or diagnosis
- Recommended solution
- Work performed
- Challenges
- Result
- Real photos or screenshots
Case studies should demonstrate experience rather than make vague claims.
Google Business Profile Content
Write or support GBP content around:
- Services
- Projects
- Seasonal topics
- Educational content
- Business updates
Posts should be concise, useful, and relevant to the business.
Landing Page Copy
Write content for SEO and paid-search landing pages.
This may include:
- H1
- Supporting copy
- Benefits
- Trust elements
- FAQs
- CTAs
Landing-page copy should match the search intent and help the visitor take action.
SEO Metadata
Create or improve:
- SEO titles
- Meta descriptions
- H1s
- H2/H3 structures
- Image alt text
Metadata should be concise, relevant, and written for real users.
Internal Linking
Include natural internal links between:
- Service pages
- Location pages
- Resource content
- Case studies
You should understand how content fits into the wider site structure.
Content Refreshes
Update existing pages that may be:
- Outdated
- Thin
- Poorly structured
- Misaligned with search intent
- Missing useful information
Sometimes improving an existing page is more valuable than publishing something new.
What We're Looking For
We want someone who can write clearly and think strategically.
You should understand:
- Search intent
- SEO fundamentals
- Content hierarchy
- Local SEO
- Internal linking
- Conversion-focused writing
- Research
- Editing
- Fact checking
You should be able to write for customers first without ignoring SEO.
Strong English Writing Is Essential
Most content is written for U.S. audiences.
You should be able to produce writing that is:
- Natural
- Clear
- Professional
- Grammatically strong
- Easy to read
- Appropriate for the audience
You should also be comfortable adapting tone based on the page.
We Are Not Looking for AI-Only Writers
AI can be useful.
We use it too.
But we are not looking for someone who:
- Receives a keyword
- Generates an AI article
- Copies it into a document
- Calls the work finished
AI-assisted content still needs:
- Research
- Editing
- Fact checking
- Business-specific information
- Search-intent alignment
- Strong structure
- Human judgment
If the final content could belong to any business in any city, it probably needs more work.
How We Use AI
AI may help with:
- Research
- Outlining
- Idea generation
- Drafting
- Editing
- Organizing information
But the writer remains responsible for the final output.
You should be able to identify:
- Unsupported claims
- Repetitive language
- Incorrect information
- Generic filler
- Awkward phrasing
- Search-intent problems
Research Matters
Before writing, you may need to review:
- Client website
- Competitors
- Search results
- Service information
- Existing content
- Customer questions
- Search data
- Project details
Do not assume facts about a client's business.
If information is missing, flag it.
Accuracy Matters
Service-business content can become inaccurate very easily.
Do not invent:
- Licenses
- Certifications
- Years of experience
- Warranties
- Pricing
- Emergency availability
- Service areas
- Specific methods
- Guarantees
Use information we can support.
Search Intent Comes First
A page about:
emergency drain cleaning
has different intent from:
hydro jetting vs snaking
One visitor wants immediate help.
The other is researching options.
The content should reflect that difference.
Conversion Matters
SEO content should also help move visitors toward action.
Depending on the page, that may include:
- Call Now
- Request Service
- Get an Estimate
- Schedule an Inspection
- Get a Quote
Good content should make the next step clear.
Experience We Value
Strong candidates may have experience with:
- SEO content
- Local SEO
- Home services
- U.S. businesses
- Agency writing
- Service pages
- Location pages
- Long-form resources
- Case studies
- Conversion copy
- Editing AI-generated drafts
Experience in sewer, drain, trenchless, plumbing, or septic content is helpful but not required.
Tools & Platforms You'll Work With
Depending on the project, you may use:
- Google Search
- Google Search Console
- Ahrefs or similar SEO tools
- Website platforms and CMS tools
- Google Business Profile
- AI tools
- Project management software
- Shared documents and spreadsheets
- LeadWise
- Internal content briefs
You do not need to know every platform before applying.
What Success Looks Like
Success may include:
- Better service-page quality
- Stronger keyword relevance
- More useful local content
- Improved organic visibility
- Better internal linking
- Higher engagement
- More qualified leads
- Fewer content revisions
- More accurate, business-specific copy
- Strong collaboration with SEO and web teams
The goal is not simply to produce more words.
It is to produce better pages.
How We Think About Content
Useful Beats Long
A page should be as detailed as the topic requires.
More words do not automatically mean better SEO.
Specific Beats Generic
Content should reflect:
- Service
- Customer
- Market
- Business
- Real problems
Clear Beats Clever
Customers should not need to decode the copy.
Human-Useful Content Comes First
SEO structure matters.
But the page should genuinely help the person reading it.
Internal Links Matter
Every page should fit into the broader site rather than exist in isolation.
Good Content Supports Multiple Channels
Strong content can support:
- Organic search
- Google Ads
- AI search
- Google Business Profile
- Sales conversations
Nice to Have
Helpful experience includes:
- Content strategy
- Technical SEO basics
- Local keyword research
- Schema awareness
- UX writing
- Google Ads landing pages
- Reputation content
- GBP Posts
- Editing
- Content briefs
- AI-assisted workflows
Communication & Collaboration
You may work with:
- SEO specialists
- Local SEO specialists
- Web designers and developers
- Client success managers
- Paid search specialists
- Leadership
You should be comfortable:
- Following briefs
- Asking questions
- Accepting edits
- Explaining writing decisions
- Flagging missing information
- Revising efficiently
Writing Samples
Applicants should be prepared to provide relevant writing samples.
Strong examples may include:
- Service pages
- Location pages
- SEO articles
- Landing pages
- Case studies
We care about:
- Clarity
- Structure
- Accuracy
- Search intent
- Readability
- Conversion
Remote Work
This is a remote position.
Because most of our clients are based in the United States, some overlap with U.S. business hours may be required depending on team collaboration needs.
Specific scheduling expectations will be discussed during the hiring process.
What We Offer
Depending on the final employment arrangement, this role may include:
- Remote work
- Consistent SEO writing projects
- Specialized service-industry experience
- Collaboration with SEO and web teams
- Exposure to local SEO and conversion strategy
- Opportunity to work on content that directly supports business growth
Compensation and employment terms will be discussed with qualified candidates.
Hiring Process
Application
Complete the LeadWise application form below.
Application Review
We review your resume, experience, and writing samples.
Screening
Selected candidates may have an introductory conversation.
Interview
We may discuss:
- Your writing process
- Research
- SEO understanding
- AI usage
- Editing
- Search intent
- Content strategy
Skills Assessment
Selected candidates may receive a short writing or editing assignment.
We may ask you to:
- Improve a weak service page
- Build an outline
- Edit AI-generated content
- Explain how you would approach a topic
We care about the quality of your thinking as much as the final wording.
Final Decision
We review the full application and assessment before making a final decision.