About No Dig Trenchless Marketing
No Dig Trenchless Marketing is a specialized digital marketing agency serving:
- Sewer repair companies
- Drain cleaning companies
- Trenchless contractors
- Pipe lining businesses
- Hydro jetting companies
- Drainage contractors
- Plumbing and drain companies
- Septic companies
Our services include:
- SEO
- Google Business Profile management
- Google Ads
- Website design and development
- Reputation management
- AI search optimization
- Lead generation
- LeadWise and CRM automation
Marketing operations helps connect all of those channels to the systems that handle the lead after it comes in.
About the Role
The Marketing Operations & Automation Specialist will help build and maintain the systems used to capture, route, track, and follow up with leads.
You may work on:
- LeadWise
- GoHighLevel
- CRM pipelines
- Forms
- Workflow automation
- SMS
- Lead routing
- Appointment reminders
- Missed-call workflows
- Estimate follow-up
- Review requests
- Lead source tracking
- CRM cleanup
- Reporting integrations
- Troubleshooting
This role sits between marketing and operations.
The goal is to make sure opportunities do not get lost after marketing generates them.
What You'll Be Responsible For
LeadWise Setup
Configure and maintain LeadWise forms, workflows, fields, tags, and routing.
You may work on:
- Contact forms
- Estimate forms
- Service request forms
- Careers forms
- Hidden fields
- Source tracking
- Form validation
- Confirmation messages
- Internal notifications
Every form should send the right information to the right place.
GoHighLevel / CRM Configuration
Build and maintain CRM structures around the client's sales process.
This may include:
- Contact records
- Custom fields
- Opportunities
- Pipelines
- Tags
- Stages
- Tasks
- Notes
The CRM should reflect how the business actually handles leads.
Pipeline Development
Create pipelines that make it easier to understand where each opportunity stands.
A typical service-business pipeline might include:
New Lead
↓
Contacted
↓
Appointment Scheduled
↓
Estimate Sent
↓
Follow-Up Needed
↓
Won / Lost
Different businesses may require different structures.
You should be able to adapt the system rather than force every client into one template.
Workflow Automation
Build automated workflows based on real business needs.
Examples may include:
- New-lead confirmation
- Internal lead notification
- Missed-call text
- Appointment reminder
- Estimate follow-up
- Review request
- Reactivation
- Internal task creation
Automations should support the team.
They should not create unnecessary messages or a poor customer experience.
New Lead Notifications
Make sure the correct team members know when a new opportunity arrives.
Notifications may include:
- SMS
- CRM tasks
- Internal notifications
The objective is faster response.
SMS Automation
Configure SMS workflows where appropriate.
You should understand:
- Trigger logic
- Opt-out requirements
- Message timing
- Workflow conditions
- Customer experience
We do not want aggressive or excessive messaging.
Email Automation
Create email workflows for:
- Lead acknowledgment
- Follow-up
- Appointment reminders
- Estimate follow-up
- Customer communication
- Review requests
Emails should be relevant to the customer's stage in the process.
Missed-Call Workflows
A missed phone call can be a lost lead.
You may build systems that:
- Detect a missed call
- Create or update a contact
- Notify the team
- Send an appropriate acknowledgment
- Create a follow-up task
These workflows can be especially valuable for urgent service businesses.
Appointment Workflows
Support appointment processes with:
- Booking confirmations
- Reminders
- Rescheduling
- Internal notifications
- Follow-up
The goal is to reduce missed appointments and administrative friction.
Estimate Follow-Up
High-value jobs often require more than one contact.
You may build workflows around:
- Estimate sent
- Follow-up reminder
- Customer response
- Additional follow-up
- Won/lost status
This is particularly important for services such as:
- Sewer replacement
- Pipe lining
- Pipe bursting
- Drainage projects
- Commercial work
Review Request Automation
Build workflows that help satisfied customers leave legitimate reviews.
A simple process may be:
Job Completed
↓
Customer Marked Complete
↓
Review Request Sent
↓
Optional Reminder
The goal is consistent, authentic feedback.
Lead Routing
Help route leads based on:
- Service
- Location
- Team member
- Business unit
- Client location
For multi-location companies, correct routing is especially important.
Lead Source Tracking
Help make sure the CRM records where leads came from.
Sources may include:
- Organic search
- Google Business Profile
- Google Ads
- Landing pages
- Referral
- Direct
- Other campaigns
Better attribution makes marketing decisions easier.
Tracking Fields
Configure fields for information such as:
- Service requested
- Service area
- Lead source
- Campaign
- Qualification
- Status
- Revenue where available
Data should be structured enough to support reporting later.
CRM Cleanup
You may also need to identify and correct:
- Duplicate contacts
- Broken workflows
- Old tags
- Unused fields
- Incorrect opportunities
- Bad pipeline logic
- Conflicting automations
Clean systems are easier to manage and report on.
Integrations
You may work with:
- Website forms
- LeadWise
- GoHighLevel
- Call tracking
- Google Ads
- Analytics
- Calendars
- Email providers
- Webhooks
- Third-party automation tools
You do not need to be a full-stack developer, but you should be comfortable understanding how systems connect.
Troubleshooting
When something breaks, you should be able to investigate logically.
Examples:
- Form submits but no opportunity is created
- Lead enters the wrong pipeline
- Automation sends twice
- SMS does not trigger
- Hidden field is not saved
- Lead source is missing
- Appointment reminder fires at the wrong time
You should be comfortable testing workflows step by step.
What We're Looking For
You should understand:
- CRM logic
- Automation workflows
- Pipeline structure
- Lead routing
- Forms
- Trigger logic
- Tags
- Custom fields
- Lead attribution
- Basic tracking
You should also be highly detail-oriented.
A small automation mistake can affect many leads.
Experience We Value
Strong candidates may have experience with:
- GoHighLevel
- LeadWise
- Marketing automation
- CRM administration
- Zapier
- Make
- Webhooks
- Lead routing
- Appointment workflows
- Review automation
- Call tracking
- Multi-location businesses
- Agency environments
Experience with local service businesses is especially helpful.
Tools & Platforms You'll Work With
Depending on the project, you may work with:
- LeadWise
- GoHighLevel
- Zapier or similar automation platforms
- Make
- Google Tag Manager
- Google Analytics 4
- Google Ads
- Call tracking platforms
- Calendars
- Website forms
- Email systems
- SMS systems
- Webhooks
- AI tools
- Project management platforms
You do not need experience with every tool listed.
You should understand how automation systems are built and tested.
What Success Looks Like
Success may include:
- Fewer missed leads
- Faster lead response
- Cleaner CRM data
- Accurate pipeline stages
- Better lead-source attribution
- Reliable workflows
- Fewer duplicate contacts
- Improved estimate follow-up
- Consistent review requests
- Better reporting
- Fewer manual tasks
The goal is not automation for the sake of automation.
The goal is a smoother lead-management system.
How We Think About Automation
Automate Repetitive Work
Use automation for tasks that are:
- Predictable
- Repetitive
- Rule-based
Do not automate conversations that require real human judgment.
Simple Is Better Than Fragile
A straightforward workflow that works reliably is better than an overly complex automation that constantly breaks.
Every Automation Needs a Purpose
Before building a workflow, ask:
What problem are we solving?
Test Everything
Never assume a workflow works because it looks correct.
Test:
- Triggers
- Conditions
- Timing
- Fields
- Notifications
- Messages
- Pipeline movement
Customer Experience Matters
Automation should make communication better.
It should not make the business feel robotic or spammy.
Data Quality Matters
Automation is only as good as the data entering the system.
Incorrect fields and duplicate records create poor automation outcomes.
Compliance Matters
Marketing communication should respect applicable consent, privacy, and opt-out requirements.
For example:
- Applicants should not be added to sales campaigns
- Customers should not receive irrelevant promotional messages
- SMS opt-outs should be respected
- Email unsubscribe requests should be honored
Automation should support responsible communication.
Nice to Have
Helpful experience includes:
- Basic API knowledge
- JSON
- Webhooks
- HTML
- DNS basics
- Google Ads conversion tracking
- GA4
- GTM
- Call tracking
- Reporting dashboards
- SQL or data tools
- CRM migrations
These are helpful but not necessarily required.
Communication & Documentation
You may work with:
- Web designers and developers
- SEO specialists
- Paid search specialists
- Client success managers
- Sales
- Leadership
You should document:
- Workflow purpose
- Trigger
- Conditions
- Actions
- Fields used
- Testing status
Someone else should be able to understand the system without reverse engineering everything you built.
Remote Work
This is a remote position.
Some overlap with U.S. business hours may be required, particularly when supporting live client systems or coordinating with client success teams.
Specific scheduling expectations will be discussed during the hiring process.
What We Offer
Depending on the final employment arrangement, this role may include:
- Remote work
- Hands-on LeadWise and GoHighLevel projects
- Exposure to multiple client systems
- Collaboration across marketing disciplines
- Opportunity to improve real lead-generation operations
- Specialized service-industry experience
- Ownership over important operational systems
Compensation and employment terms will be discussed with qualified candidates.
Hiring Process
Application
Complete the LeadWise application form below.
Application Review
We review your CRM and automation experience.
Screening
Selected candidates may have an introductory conversation.
Interview
We may discuss:
- Workflow design
- CRM architecture
- Troubleshooting
- Lead routing
- Automation strategy
- Data quality
Skills Assessment
Selected candidates may receive a practical automation scenario.
For example:
A new website lead needs to enter the CRM, notify the team, receive a confirmation SMS, move into the correct pipeline, and be followed up if no appointment is scheduled. Explain how you would build and test the workflow.
We care about:
- Logic
- Simplicity
- Reliability
- Testing
- Customer experience
Final Decision
We review the complete application and assessment before making a final decision.