About No Dig Trenchless Marketing
No Dig Trenchless Marketing is a specialized digital marketing agency serving:
- Sewer repair companies
- Drain cleaning companies
- Trenchless contractors
- Pipe lining businesses
- Hydro jetting companies
- Drainage contractors
- Plumbing and drain companies
- Septic companies
Our services include:
- SEO
- Google Business Profile management
- Google Ads
- Website design and development
- Reputation management
- AI search optimization
- Lead generation
- LeadWise and CRM automation
Paid search is a major part of our lead-generation strategy because many of our clients operate in markets where customers search with immediate commercial intent.
About the Role
The Paid Search Specialist will be responsible for planning, building, managing, and improving campaigns focused on generating qualified opportunities.
You may work on:
- Google Ads
- Search campaigns
- Local Services Ads where appropriate
- Keyword research
- Negative keywords
- Geographic targeting
- Campaign structure
- Ad copy
- Landing pages
- Conversion tracking
- Search-term analysis
- Budget management
- Bidding
- Lead-quality analysis
- Reporting
This role is for someone who understands both the advertising platform and the business economics behind the campaign.
What You'll Be Responsible For
Campaign Strategy
Build paid search strategies around:
- Priority services
- Service areas
- Budget
- Competition
- Lead value
- Business goals
A campaign for emergency drain cleaning should not necessarily be structured the same way as one for pipe lining or sewer replacement.
You should understand those differences.
Keyword Research
Identify high-intent searches that are likely to generate real business opportunities.
Examples may include:
- Sewer repair
- Drain cleaning
- Hydro jetting
- Sewer replacement
- Pipe lining
- Pipe bursting
- Camera inspection
- Trenchless sewer repair
You should be able to distinguish between:
- Informational searches
- Commercial searches
- Emergency intent
- Research-stage intent
- Poor-fit traffic
Negative Keyword Management
Monitor and exclude irrelevant search terms.
Examples may include searches related to:
- Jobs
- Careers
- Salary
- Training
- DIY
- Equipment
- Rentals
- Products
- Services the client does not offer
- Areas outside the service territory
Negative keyword management is not a one-time task.
It is an ongoing part of campaign quality.
Campaign Architecture
Build campaigns and ad groups around logical service categories.
For example:
Drain Cleaning
High-volume local service intent.
Sewer Repair
Repair and replacement searches.
Hydro Jetting
Specialized cleaning intent.
Trenchless Services
Pipe lining, pipe bursting, and related no-dig solutions.
The structure should make it easier to control:
- Budget
- Ad messaging
- Landing pages
- Search terms
- Performance
Ad Copy
Write ads that clearly communicate:
- Service
- Customer need
- Relevant differentiators
- Location
- Next step
Avoid generic language that could apply to any contractor.
The ad should make sense for the search that triggered it.
Geographic Targeting
Manage targeting around the areas the client actually serves.
You should be comfortable working with:
- Cities
- Counties
- Radius targeting
- Multi-location campaigns
- Exclusions
Geographic targeting should reflect real business coverage.
Budget Management
Monitor how budget is distributed across:
- Services
- Campaigns
- Markets
- High-value opportunities
You should be able to explain when budget should be:
- Increased
- Reduced
- Shifted
- Held steady
based on performance rather than intuition alone.
Bidding Strategy
Evaluate bidding approaches based on:
- Conversion data
- Campaign maturity
- Budget
- Competition
- Lead volume
We do not want someone who changes bidding strategies constantly without enough data.
Decisions should have a reason.
Landing Page Collaboration
Work with SEO, content, and web team members to improve paid landing pages.
A strong landing page should align with:
- Search intent
- Ad copy
- Service
- Geographic targeting
- Conversion goal
You may provide recommendations around:
- H1s
- CTAs
- Forms
- Trust
- Reviews
- Page structure
- Mobile experience
Conversion Tracking
Ensure important actions are tracked correctly.
This may include:
- Phone calls
- Form submissions
- Quote requests
- Inspection requests
- Bookings
You may work with:
- Google Ads conversion tracking
- Google Analytics 4
- Google Tag Manager
- Call tracking
- LeadWise
- CRM attribution
A campaign cannot be optimized properly if tracking is unreliable.
Search-Term Analysis
Regularly review what users actually searched before clicking an ad.
Use this data to identify:
- New keyword opportunities
- Waste
- Negative keywords
- Poor targeting
- Changes in customer behavior
Search terms often reveal problems that campaign-level metrics hide.
Lead-Quality Analysis
We care about whether leads are useful.
You may review data around:
- Service requested
- Location
- Qualification
- Spam
- Booked appointments
- Won/lost status
A campaign generating 50 cheap but irrelevant leads is not outperforming a campaign generating 20 qualified opportunities.
Cost Per Lead
Track CPL by:
- Campaign
- Service
- Location
- Time period
Then compare it with:
- Lead quality
- Close rate
- Job value
CPL alone does not tell the full story.
Customer Acquisition Cost & Revenue
Where tracking allows, help connect advertising to:
- Customers
- Revenue
- Customer acquisition cost
- ROAS
- Marketing ROI
This helps move reporting closer to actual business performance.
Local Services Ads
Where relevant, you may also support Local Services Ads.
Responsibilities may include:
- Setup support
- Service selection
- Lead monitoring
- Budget monitoring
- Dispute/review processes where available
- Performance analysis
LSAs should be treated as another acquisition channel, not a replacement for Google Ads or SEO.
What We're Looking For
You should have practical experience with:
- Google Ads
- Search campaigns
- Keyword research
- Negative keywords
- Campaign structure
- Ad copy
- Geographic targeting
- Conversion tracking
- Search-term analysis
- Budget management
- Lead-generation campaigns
You should also be comfortable interpreting business performance rather than just platform metrics.
Experience We Value
Strong candidates may have experience with:
- Local service businesses
- Home services
- U.S. clients
- Lead-generation campaigns
- Multi-location businesses
- High-intent search
- Call-driven campaigns
- Service-area targeting
- Google Ads account restructures
- Landing-page optimization
Experience in sewer, drain, plumbing, or trenchless advertising is helpful but not required.
Tools & Platforms You'll Work With
Depending on the account, you may work with:
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Business Profile
- Call tracking
- LeadWise
- GoHighLevel
- CRM systems
- Keyword research tools
- Spreadsheet/reporting tools
- AI tools
- Project management platforms
You do not need to know every tool before applying.
You should understand the core paid-search principles.
What Success Looks Like
Success may include:
- More qualified leads
- Lower wasted spend
- Better search-term quality
- Improved conversion rates
- Stronger landing-page alignment
- Better tracking
- Better budget allocation
- Improved lead quality
- Lower customer acquisition cost
- Higher revenue from paid search
Success is not:
We increased impressions by 40%.
unless that improvement helps produce more valuable business.
How We Think About Paid Search
Qualified Leads Matter More Than Cheap Leads
Low CPL does not automatically mean a campaign is performing well.
We care about whether leads fit:
- Service
- Geography
- Intent
- Client goals
Clicks Are Not the Goal
Clicks are part of the process.
The goal is:
Search
→
Click
→
Lead
→
Qualified Opportunity
→
Customer
Search Intent Matters
A search for:
pipe lining cost
may require a different approach from:
emergency sewer repair near me
Campaign strategy should reflect that difference.
Tracking Must Be Reliable
We do not want campaign decisions based on broken conversion data.
Tracking should be verified before performance conclusions are made.
Paid Search and SEO Can Work Together
Google Ads can provide useful information about:
- Search demand
- Converting terms
- Service priorities
- Landing pages
This data can help inform SEO strategy too.
The Website Matters
A strong campaign cannot fully compensate for:
- Poor mobile UX
- Weak forms
- No reviews
- Slow pages
- Confusing messaging
Paid search performance is connected to the landing experience.
Nice to Have
Helpful experience includes:
- Local Services Ads
- Call tracking
- CRM attribution
- GoHighLevel
- LeadWise
- GA4
- GTM
- Landing-page CRO
- Basic SEO
- Microsoft Ads
- Retargeting
- Multi-location campaign structures
Communication Matters
You may need to explain:
- Why CPL increased
- Why a campaign needs restructuring
- Why a keyword should be paused
- Why lead quality matters more than total conversions
- Why more budget will not necessarily solve a conversion problem
You should be able to explain paid search clearly to both internal team members and client-facing staff.
Remote Work
This is a remote position.
Because our clients are primarily based in the United States, some overlap with U.S. business hours may be required.
Specific scheduling expectations will be discussed during the hiring process.
What We Offer
Depending on the final employment arrangement, the role may include:
- Remote work
- Specialized paid-search experience
- Work with high-intent local service campaigns
- Collaboration with SEO, web, content, client success, and automation teams
- Exposure to lead-quality and revenue attribution
- Opportunity to influence strategy, not just execute tasks
Compensation and employment terms will be discussed with qualified candidates.
Hiring Process
Application
Complete the LeadWise form below.
Application Review
We review your resume and relevant paid-search experience.
Screening
Selected candidates may have an initial conversation with our team.
Interview
We may discuss:
- Campaign strategy
- Lead quality
- Search-term analysis
- Budget decisions
- Conversion tracking
- Problem-solving
Skills Assessment
Selected candidates may receive a practical Google Ads exercise.
For example, you may be asked to review campaign data and explain:
- What you would change
- What you would leave alone
- What additional data you need
- How you would evaluate success
Final Decision
We review the full application before making a final decision.