SEO Specialist Career | No Dig Trenchless Marketing

About No Dig Trenchless Marketing

No Dig Trenchless Marketing is a specialized digital marketing agency serving businesses in the sewer, drain, trenchless, pipe lining, hydro jetting, drainage, plumbing and drain, and septic industries.

Our work includes:

SEO
Google Business Profile management
Google Ads
Website design and development
Reputation management
AI search optimization
Lead generation
CRM and LeadWise automation

We focus heavily on local and service-based search, where visibility needs to translate into calls, forms, estimates, and booked work.

About the Role

The SEO Specialist will help plan, execute, and improve organic search strategies across client websites.

You may work on:

Technical SEO
Keyword research
Site architecture
Service pages
Location pages
Internal linking
Content optimization
Search Console analysis
Competitor research
Backlink opportunities
Conversion-focused improvements

This is not a role where success is measured by how many tasks you complete.

We care about whether the work improves the client’s search visibility and supports lead generation.

What You'll Be Responsible For

SEO Audits

Review websites for issues involving:

Crawlability
Indexation
Internal linking
Site architecture
Duplicate content
Metadata
Heading structure
Page speed
Technical errors
Search intent
Content quality

The goal is to identify the issues that actually matter.

Keyword Research

Research search demand around:

Core services
Supporting services
Local intent
Service areas
Informational topics
Commercial intent
Competitor opportunities

You should be able to distinguish between a keyword that looks good in a tool and one that could realistically help the business grow.

Site Architecture

Help structure websites around:

Services
Locations
Supporting content
Case studies
Internal links

For example, a trenchless company may need a structure supporting:

Sewer repair
Pipe lining
Pipe bursting
Hydro jetting
Camera inspection
Service areas

rather than one generic Services page.

On-Page SEO

Optimize existing and new pages using:

SEO titles
Meta descriptions
H1/H2/H3 structure
Content improvements
Internal links
Image alt text
Relevant schema
Search intent alignment

Optimization should make pages clearer and more useful, not turn them into keyword-stuffed content.

Content Strategy

Work with writers and other team members to identify:

Missing service pages
Location opportunities
Content gaps
Comparison topics
Customer questions
High-value informational content

You may also create or review content briefs.

Internal Linking

Build stronger relationships between:

Service pages
Location pages
Blog content
Case studies
Supporting resources

Internal linking should help both users and search engines understand the site.

Technical SEO

Review and help resolve issues involving:

XML sitemaps
Robots.txt
Canonical tags
Redirects
Broken links
Indexation
Crawl issues
Mobile usability
Page speed
Core Web Vitals
Schema

You do not need to be a full-stack developer, but you should understand the technical fundamentals.

Google Search Console Analysis

Use Search Console to identify:

Query growth
Ranking opportunities
Page performance
CTR issues
Indexation problems
Search demand
Declining pages

You should be comfortable using real search data to guide decisions.

Competitor Research

Review competitors to understand:

Service coverage
Site structure
Content
Local presence
Backlinks
Search visibility
Gaps we can realistically exploit

The goal is not to copy competitors.

It is to understand the market.

Reporting

Help explain SEO performance using meaningful metrics such as:

Organic clicks
Impressions
Rankings
Leads
Calls
Forms
Landing-page performance

Reports should help answer:

What changed?

Why?

What should we do next?

What We're Looking For

We are looking for someone who understands SEO well enough to make decisions, not just follow instructions.

You should be comfortable with:

Technical SEO fundamentals
Keyword research
Search intent
On-page SEO
Site architecture
Internal linking
Local SEO concepts
Content strategy
SEO reporting
Competitor analysis

You should also be able to explain your reasoning clearly.

Experience We Value

Strong candidates may have experience with:

Local SEO
Home service businesses
Multi-location companies
Service-area businesses
Lead-generation websites
U.S. clients
Technical audits
SEO migrations
Content strategy

Experience in sewer, drain, plumbing, or related industries is helpful but not required.

We can teach the niche.

You should already understand SEO.

Tools & Platforms You'll Work With

Depending on the project, you may work with:

Google Search Console
Google Analytics 4
Google Tag Manager
Screaming Frog
Ahrefs or similar SEO platforms
Google Business Profile
Local SEO tools
Website platforms and builders
LeadWise
GoHighLevel
AI tools
Project management software

You do not need experience with every tool listed.

You should be comfortable learning new platforms when needed.

What Success Looks Like

Success in this role may include:

Stronger rankings for priority services
More organic clicks
Better visibility across target markets
Improved service-page performance
Better internal linking
Fewer technical SEO issues
Stronger local relevance
More qualified calls and forms
Clearer SEO reporting
Better prioritization of work

The goal is not simply:

Increase traffic.

The better question is:

Did we improve visibility for the searches that matter to the client?

How We Think About SEO

Business Impact Comes First

A broken indexation setup matters more than a minor metadata issue.

A missing high-value service page may matter more than publishing another blog post.

Prioritization is a major part of the job.

Search Intent Matters More Than Keyword Density

We do not optimize content by repeating keywords unnaturally.

Pages should satisfy the reason someone searched.

Content Should Be Useful

AI can help with research and drafting, but generic content is not the standard.

Content should include:

Real service information
Clear answers
Useful structure
Proper internal links
Business-specific context

SEO and Conversion Are Connected

A page that ranks but fails to generate inquiries still needs work.

We pay attention to:

CTAs
Trust
Mobile usability
Forms
Phone visibility
Page structure

Local SEO Is Part of the Bigger Picture

For many clients, organic rankings and Google Maps visibility work together.

You should understand how:

Website relevance
Google Business Profile
Reviews
Citations
Local pages

can support one another.

Nice to Have

These are helpful but not mandatory:

Experience with Google Business Profile
Local grid ranking tools
Basic HTML/CSS
Schema knowledge
Conversion-rate optimization
Call tracking
CRM attribution
Link-building experience
Website migration experience
Experience working with developers or writers

Communication Matters

You may collaborate with:

SEO team members
Writers
Web designers and developers
Client success managers
Paid search specialists
Leadership

You should be able to:

Explain recommendations clearly
Document work
Ask questions when needed
Flag problems early
Take feedback professionally

Remote Work

This is a remote position.

Because our clients are primarily based in the United States, some working-hour overlap with U.S. business hours may be required.

Specific scheduling expectations will be discussed during the hiring process.

What We Offer

Depending on the final employment arrangement, working with No Dig may include:

Remote work
Specialized industry experience
Exposure to technical, local, and content SEO
Direct impact on client strategy
Collaboration across SEO, PPC, web, and automation
Opportunity to develop deeper expertise in local service marketing
A results-oriented environment

Specific compensation and employment terms will be discussed with qualified candidates.

Hiring Process

Application
Submit the LeadWise application form below.
Application Review
We review your experience, resume, and application details.
Screening
Selected candidates may have an initial conversation with our team.
4
Interview
We discuss:
- SEO experience
- Problem-solving approach
- Work style
- Communication
- Role expectations
Skills Assessment
Selected candidates may receive a practical SEO exercise.
The goal is to understand how you think—not whether you can memorize terminology.
Final Decision
We review the complete application and interview process before making a final decision.