About No Dig Trenchless Marketing
No Dig Trenchless Marketing is a specialized digital marketing agency serving:
- Sewer repair companies
- Drain cleaning companies
- Trenchless contractors
- Pipe lining businesses
- Hydro jetting companies
- Drainage contractors
- Plumbing and drain companies
- Septic companies
Our services include:
- SEO
- Google Business Profile management
- Google Ads
- Website design and development
- Reputation management
- AI search optimization
- Lead generation
- LeadWise and CRM automation
Our websites are built to support the entire marketing system.
About the Role
The Web Designer & Developer will be responsible for building and improving websites and landing pages that are:
- Fast
- Mobile-friendly
- Easy to use
- SEO-ready
- Conversion-focused
- Easy to track
- Easy to integrate with lead systems
You may work on:
- Full website builds
- Website redesigns
- Landing pages
- Service pages
- Location pages
- Forms
- CRM integrations
- Tracking setup
- Technical SEO implementation
- Website migrations
- Performance optimization
This role combines design judgment with practical development and marketing awareness.
What You'll Be Responsible For
Website Design
Create layouts that are clear, modern, and built around the customer journey.
You should think about:
- Above-the-fold messaging
- CTA placement
- Service hierarchy
- Trust signals
- Reviews
- Real project photos
- Forms
- Mobile usability
The goal is not to create a website that simply looks impressive.
The goal is to help the business generate leads.
Conversion-Focused UX
You should understand how service-business customers behave.
A homeowner searching for emergency sewer repair should not have to:
- Search for the phone number
- Click through multiple menus
- Read a long introduction before finding the service
- Complete an unnecessarily complicated form
Good UX should make the next step obvious.
Responsive Development
Websites need to work properly across:
- Desktop
- Tablet
- Mobile
Mobile usability is especially important because many local-service searches happen from phones.
You should test:
- Navigation
- Forms
- Buttons
- Images
- Tables
- CTAs
- Phone links
- Layout
on multiple screen sizes.
Landing Page Development
Build landing pages for:
- Google Ads
- SEO
- Service campaigns
- Local campaigns
A landing page should closely match:
- Search intent
- Ad messaging
- Service
- Location
- Conversion goal
You should understand why sending all paid traffic to a generic homepage may reduce performance.
Service Page Development
Support SEO strategies by creating pages for important services such as:
- Sewer repair
- Drain cleaning
- Hydro jetting
- Sewer camera inspection
- Pipe lining
- Pipe bursting
- Trenchless repair
Pages should be structured around:
- Clear hierarchy
- Content readability
- CTAs
- Reviews
- FAQs
- Real images
- Internal links
Location Page Development
Build location pages that support local SEO while avoiding repetitive template-only design.
Location pages should allow room for:
- Service information
- Local reviews
- Project examples
- Local FAQs
- Nearby service areas
- Calls to action
Form Development
Create and integrate forms for:
- Service requests
- Estimates
- Inspections
- Contact
- Lead generation
- Careers
Forms should be:
- Easy to use
- Mobile-friendly
- Properly validated
- Connected to the correct system
- Trackable
LeadWise Integration
Integrate LeadWise forms and workflows where required.
This may include:
- Form embeds
- Hidden fields
- Source tracking
- Position or service identification
- Lead routing
- Confirmation states
- Mobile testing
The website and CRM should work together.
CRM & Automation Integration
You may collaborate with marketing operations to connect websites with:
- LeadWise
- GoHighLevel
- CRM pipelines
- Appointment systems
- Lead notifications
- Follow-up workflows
You do not need to build every automation yourself, but you should understand the integration points.
Analytics & Tracking
Help ensure important website actions can be measured.
This may include:
- Google Analytics 4
- Google Tag Manager
- Form submission tracking
- Phone click tracking
- CTA tracking
- Landing-page tracking
You should be comfortable implementing or supporting basic conversion tracking.
Technical SEO Implementation
Work with the SEO team to implement technical requirements such as:
- SEO-friendly page structure
- Heading hierarchy
- Metadata
- Internal links
- Schema
- Canonicals
- Redirects
- Sitemap support
- Indexation settings
You do not need to be the SEO strategist, but you should understand how development decisions affect search performance.
Schema Implementation
Implement structured data where appropriate.
Examples may include:
- Organization
- LocalBusiness
- Service
- Person
- Breadcrumb
- FAQ
- Article
Schema should reflect visible, accurate content.
Page Speed & Performance
Optimize websites for:
- Fast loading
- Image performance
- Script efficiency
- Caching
- Core Web Vitals
- Mobile performance
You should understand common causes of poor speed and how to address them.
Image Optimization
Handle website images with attention to:
- File size
- Dimensions
- Format
- Lazy loading
- Alt text implementation
- Mobile performance
Large unoptimized images should not be allowed to slow down a site.
Website Migrations
Support migrations involving:
- New designs
- Platform changes
- Hosting changes
- Domain changes where required
Migration work should protect:
- Existing URLs
- Redirects
- Tracking
- SEO value
- Forms
- Conversion functionality
QA Before Launch
Before a website goes live, check:
- Links
- Forms
- Navigation
- Mobile layout
- Page speed
- Tracking
- Metadata
- Schema
- Redirects
- Contact information
- Phone links
- Browser compatibility
Launch should not be the first time critical functionality is tested.
What We're Looking For
You should be comfortable with both design and implementation.
We value experience with:
- Responsive web design
- Front-end development
- Landing-page development
- Service-business websites
- UX
- Conversion-focused design
- Forms
- Analytics integration
- Technical SEO basics
- Website performance
You should be able to turn a strategy or content framework into a polished, functional website.
Experience We Value
Strong candidates may have experience with:
- Marketing agency websites
- Home service businesses
- Local lead-generation websites
- U.S. clients
- Multi-location websites
- Website redesigns
- Landing pages
- CRM integrations
- Site migrations
- SEO-focused website builds
Experience in sewer, drain, trenchless, or related industries is helpful but not required.
Technical Skills
Depending on your background, useful skills may include:
- HTML
- CSS
- JavaScript
- Responsive layouts
- Website builders and CMS platforms
- DNS basics
- Hosting
- CDNs
- SSL
- Forms
- API/webhook basics
- GA4
- GTM
We are not limiting the role to one website platform.
The ability to build and troubleshoot matters more than familiarity with one specific CMS.
Design Skills
You should understand:
- Visual hierarchy
- Typography
- Spacing
- Layout
- CTA prominence
- Responsive behavior
- Content readability
- Trust placement
- Conversion flow
We prefer clean, useful design over excessive animation or decorative effects.
Tools & Platforms You'll Work With
Depending on the project, you may work with:
- Website platforms and builders
- Figma or similar design tools
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- LeadWise
- GoHighLevel
- Hosting platforms
- DNS/CDN tools
- Page-speed testing tools
- AI tools
- Project management software
You do not need to know every platform before joining.
What Success Looks Like
Success in this role may include:
- Faster websites
- Better mobile usability
- Higher conversion rates
- Fewer launch issues
- Cleaner service architecture
- Better SEO implementation
- Reliable forms
- Accurate tracking
- Stronger landing pages
- Smooth website migrations
A successful website should help the client generate business, not just look good in a portfolio.
How We Think About Web Design
Clarity Before Creativity
A visitor should understand:
- What the company does
- Where it works
- Why it can be trusted
- How to contact it
before being impressed by design effects.
Mobile Is Not an Afterthought
The mobile version should be designed intentionally, not simply inherited from desktop.
Conversion Matters
Every major page should have a logical next step.
SEO Is Part of the Build
SEO should not be added only after the website is finished.
Architecture, headings, internal links, speed, and technical implementation should be considered during development.
Real Proof Beats Stock Design
We prefer websites that highlight:
- Real project photos
- Reviews
- Team members
- Equipment
- Case studies
rather than relying entirely on generic stock imagery.
Performance Matters
A visually impressive website that loads slowly and performs poorly on mobile is not a successful website.
Nice to Have
Helpful experience includes:
- Local SEO
- Google Ads landing pages
- Conversion-rate optimization
- Schema
- Call tracking
- CRM integrations
- GoHighLevel
- LeadWise
- API/webhooks
- Hosting migrations
- DNS troubleshooting
- Core Web Vitals
Communication & Collaboration
You may work closely with:
- SEO specialists
- Local SEO specialists
- Content writers
- Paid search specialists
- Client success managers
- Marketing operations
You should be comfortable:
- Receiving content and design requirements
- Asking questions
- Explaining technical limitations
- Estimating effort
- Flagging blockers
- Receiving feedback
Portfolio
Applicants should be prepared to provide examples of websites or landing pages they have personally worked on.
For each example, be ready to explain your role.
For example:
- Design
- Development
- Technical setup
- Performance optimization
- Integration work
We care more about what you actually contributed than simply seeing a list of websites.
Remote Work
This is a remote position.
Because our clients are primarily based in the United States, some overlap with U.S. business hours may be required.
Specific scheduling expectations will be discussed during the hiring process.
What We Offer
Depending on the final employment arrangement, this role may include:
- Remote work
- Variety of website projects
- Direct collaboration with SEO and paid media teams
- Exposure to CRM and automation systems
- Opportunity to build conversion-focused websites
- Specialized service-business experience
- Ownership over meaningful website projects
Compensation and employment terms will be discussed with qualified candidates.
Hiring Process
Application
Complete the LeadWise application form below.
Application Review
We review your resume, portfolio, and relevant experience.
Screening
Selected candidates may have an introductory conversation.
Portfolio Review & Interview
We may discuss:
- Projects you have completed
- Your exact role
- Design decisions
- Development decisions
- SEO considerations
- Performance
- Conversion
Skills Assessment
Selected candidates may receive a practical design or development task.
We care about:
- Quality
- Responsiveness
- Usability
- Attention to detail
- Decision-making
Final Decision
We review the full application and assessment before making a final decision.